Capitalizing On Being Woman or Minority Owned
> Identifying and qualifying prospects   that benefit from using Woman/Minority Owned Businesses
> Marketing and sales strategies that     leverage the WOB status
> Examples of “rules of engagement”    for doing business with corporations    and government agencies
> Other critical “How To” information
Should My Business Be Certified?
> Types of certifications available to
   woman/minority owned businesses
> Resources on the certifications available
> Explanations about the intent and applicability
  of the various certifications
> Reasons to be certified
> Opportunity for participants to determine if their    specific business would benefit from being
  certified
WBE, MBE, DBE Benefits Exploration for Start-Ups
> Understanding what Supplier Diversity is and how it relates to your business
> Determining if being a WBE, MBE or DBE is important to your prospects
>  Incorporating WBE, MBE, DBE status into your Business and Marketing Plans
> Does WBE, MBE, DBE benefit your business and how
Teaming, Partnering and Subcontracting
> Reasons for Teaming, Partnering and
   Subcontracting (TP&S)
> How to identify opportunities that call
  for TP&S
> Places to find TP&S opportunities and
  partners
> How to determine the best TP&S
  arrangement
> How to establish a TP&S arrangement
> Example TP&S agreements
> Ways to market the Team or
  Partnership
Government Bid Preparation
> An understanding of the government
  buying culture
> How and where to find prospects in
  federal, state and local government and
  education entities
> Understanding the bidding and
  procurement process of government and
  government funded entities such as
  school districts and colleges
> Step by step guidance to a successful
  customized selling approach
> Dos and Don’ts of government bidding
> Advice from government procurement and
  purchasing managers

Workshops for Woman and Minority Owned Businesses

Janet will conduct the workshops at your site.  The cost varies per workshop and the number of attendees.  If you decide to host a workshop we will do the following:
  • Provide all materials (for most of the workshops a copy of Janet's book Capitalizing On Being Woman Owned is provided).
  • Provide text for you to use in press releases, web postings, emails and flyers.
  • Assist in publicizing the workshop.
  • Conduct the workshop.
Contact her at janet@leverageanddevelopment.com to discuss.