Details of Workshops Based on the book
101 Winning Marketing Actions for Small Businesses
Marketing for Start-Ups – Express Version covers 18 Actions from the book that help new businesses in these ways:
- Establish long-term, profitable relationships with customers and clients
- Develop effective processes that result in revenue
Marketing for Start-Ups –Intense Version covers 23 Actions from the book that help new businesses in these ways:
- Establish long-term, profitable relationships with customers and clients
- Develop effective processes that result in revenue
- Improve profitability through wise marketing
- Lessen the pain of unavoidable marketing steps
Growth Through Marketing – Express Version covers 26 Actions from the book that assist small businesses. Attendees will learn how to:
- Communicate more effectively with their customers and prospects
- Increase their bidding opportunities
- Improve their probability of getting work
- Make marketing less painful and time consuming
Growth Through Marketing – Intense Version covers 36 Actions from the book that assist small businesses. Attendees will learn how to:
- Communicate more effectively with their customers and prospects
- Increase their bidding opportunities
- Improve their probability of getting work
- Use limited marketing time more efficiently
- Make follow-up less painful
- Enhance the reputation of your company
Selling to Government & Education covers 53 Actions from the book. This workshop helps small businesses that want to sell to government agencies and education institutions but have no experience or have not been successful in this area. Participants will learn how to:
- Get on the “short list” for bids and projects
- Improve the probability of winning government contracts
- Develop partnerships that increase opportunities
- Minimize the pain of red tape and requirements
- Develop a long-range strategy to keep opportunities coming
