What: Conducting the research, study, examination, inquiry or exploration that you need. Gathering the information necessary to take the next step or solve a problem when you do not have the time, desire or expertise.
How: With persistence and diligence use a proven method to:
Gain an understanding of the information needed
Interview the people involved – participants, prospects, supporters or complainers
Conduct focus groups, surveys or other methods for gaining information
Read and analyze the materials – reports, websites, studies, plans, surveys, commentaries, testimonies or articles
Summarize and present the findings in the form you need
What are my customers, clients, constituents, members looking for? What makes them take action?
What are the needs of my constituents?
What and how are my competitors doing?
Who are my potential partners and what are the best arrangements?
What are the resources, training, processes, funding sources, systems available to help me accomplish my objectives?
How do I qualify as a vendor; for a grant or other funding; or for a license, certification or accreditation?
Is there a market for my product, service or organization?
Am I meeting the requirements of the grant or contract or am I in danger or losing it?